Tara's Organic Ice Cream
...Tara Esperanza has won a cult following (including Wrede) for inventive all-natural ice creams like cherry fudge and chocolate tarragon; in [August] she opened a California outpost in Berkeley.
“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” -Mahatma Gandhi